LululemonLULU
Lululemon on podcasts: where it advertises, what it's offering listeners, and what hosts say about it when they're not being paid.
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Ad reads
“I am telling you guys about Lululemon, one of my absolute favorite brands to talk about always. This is all of my active wear, all of my athleisure. We have so many pieces from the fall collection that we are so obsessed with... New styles from Lululemon's fall collection are here. Popular colors go fast. That's lullemon.com.”
▶ Hear it“And Lululemon, get new styles from the fall collection and free returns at lululemon.com.”
▶ Hear itWhat hosts are saying
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In their words
“LULULEMON NOT DOING WELL. WHAT PEOPLE HAVE TO DO IS MAKE MORE FORMALWEAR... THE PROBLEM IS LULU THIS HAVING TOO MUCH COMPETITION. COMFORT IS OUT. YOU HAVE TO DRESS NICE.”
Mentioned as struggling with competition as comfort-focused apparel is declining and formal wear is becoming preferred.
▶ Hear it“Lululemon, for example, has had, you know, quality control issues. What have you learned?”
Referenced negatively for having quality control issues when discussing clothing business challenges.
▶ Hear it“You see, you used to see a lot of people loyal to Lululemon. Now they'll go to Alo and then Viori and not care as much between switching between brands.”
Mentioned as a brand consumers used to be loyal to but now switch away from.
▶ Hear itThe full picture
A weekly email with where each one advertised and what hosts said about them. Free.